About me

Hi, I’m Juju — a Life Coach and multipassionate human here to help you remember.

I blend coaching, mindfulness, creative expression, embodiment, and humor to create spaces that are deep, playful, and transformational.

Life isn’t meant to be merely survived.
It’s meant to be lived — fully, wildly, tenderly.

To be celebrated, felt, questioned, danced with, and loved through.

Coaching becomes extraordinary when we stop trying to “fix” ourselves — and start getting curious about what’s underneath the masks, the coping, the striving.
Because what you’re really here for… isn’t out there.
It’s already inside you, waiting to be remembered


Let's light it up, together!

〰️

Let's light it up, together! 〰️


Origin Story

I spent years living a life shaped by others’ expectations — excelling in a corporate career in tech, checking off all the boxes of conventional ‘success.’ I kept chasing the next achievement, the next relationship, the next milestone, hoping it would finally make me feel complete.

But behind the scenes, I often felt dissatisfied and unfulfilled. I struggled with chronic stress, anxiety, severe PMS, and disordered eating — all while feeling disconnected from my true self.


I wasn’t moving toward fulfillment. I was chasing an illusion.

Something had to change.
In truth, something within me had been whispering for change for a long time — I just didn’t know where to begin.
But I knew this much:
There had to be more than striving, more than perfectionism, more than living to meet societal or family expectations.

I wanted to feel real.
I wanted to live in a way that felt aligned — where my inner world matched the outer life I was creating.
That’s when I began the journey back to myself — through mindfulness, embodiment, healing, and truth. And I didn’t look back!

Today, I’ve traded striving for alignment.
I choose presence over performance.
I choose to stand in my own power, in my own unique energy — and to guide others to do the same.

Because life can be a celebration.
And with the right support and tools, I truly believe you can wake up every day and say:
“I choose to be well.”

My philosophy

Every person has the power to transform their life.


We are each uniquely designed — and the world deeply needs your individuality, your creativity, and your light.


My mission is to help you reconnect with your true potential, move beyond limiting beliefs, and create a life that feels deeply fulfilling, authentic, and aligned with who you really are.

And here’s the thing — transformation doesn’t always mean your life will look completely different on the outside.


Sometimes, the most powerful shifts happen within:
A new perspective.
A softened heart.
A return to trust.
And suddenly… everything changes.

  • Certified Life & Health Coach (Health Coach Institute-ICF accredited)

  • Certified Conscious Connected Breathwork Facilitator (Kimi Recor)

  • Certified in Reiki Level II (Reiki with Romana)

  • Somatic Awareness Practitioner

  • Mindfulness Meditation Teacher (in training) - Jack Kornfield & Tara Breach

  • Countless books on trauma, psychology, spirituality, philosophy

  • Certified Personal Trainer (ACE)

  • BSc in Industrial Engineering (yes, I know)

  • MSc in International Business (yes)

  • PhD in Laughter as Medicine (self-awarded, joy-certified 🤍)

  • Background in movement, physical theatre, stand-up, improv and creative expression

  • Forever student of presence and the human mind, body, spirit

  • Lover of wisdom, reed flute and Sufism

Credentials & Training

Over and over again!

Over and over again!